The Vancouver Island Runners’ Association (VIRA) board has been working hard to modernize its branding. Today, we are pleased to introduce a new logo and name for VIRA.
The name, legally speaking, remains as “VIRA.” VIRA is an association in good standing with the BC Societies Act. The marketing going forward will now be the new and improved “Run Van Isle.” The logo below depicts Vancouver Island and uses the same colour scheme as the Vancouver Island Race Series logo: Green for the forest, blue for the ocean and sky and the trim colour or shade of black.
Catchy and concise, yes?
The change to Run Van Isle was inspired in part by Run Van, which is the Vancouver International Runners Society, the organization that puts on the BMO Vancouver Marathon. Also, Run Sport, is the organization that brings you the TC10K race in April each year.
VIRA or Run Van Isle owns the Vancouver Island Race Series, member clubs organize each event.
The board would like to thank everyone who provided feedback during our crowdsourcing over social media to narrow down the general look and the specific layout. The sub-committee was led by secretary Kate Guy of Speedfarm and included Mariah Kelly (at-large) with The Track Club and Christopher Kelsall president and general manager of Run Van Isle and the series, and is a member of the Prairie Inn Harriers Running Club.
For all those who may wonder what is VIRA or Run Van Isle? Well, let us tell you.
Run Van Isle provides marketing, liability insurance and decades of race organization expertise to member clubs and races on Vancouver Island. The fee for a club or a race to be a member is $100/year.
Run Van Isle is made up of board members from each club that hosts a Vancouver Island Race Series event. Also, there are at-large board members who bring to the table a wealth of knowledge, experience and expertise.
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-09-25 13:25:202024-09-25 18:42:59Out with the old, in with the new: Logo and brand change for Vancouver Island Runners’ Association
Apply to become a Vancouver Island Race Series ambassador. The Vancouver Island Runners’ Association is seeking a few ambassadors to represent the Vancouver Island Race Series as well as the association (VIRA) and our member clubs. Enjoy all the benefits and social connections while being a series ambassador. Applications are now closed. Eight ambassadors have […]
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-07-29 18:55:582024-09-20 10:34:36Become a Vancouver Island Race Series Ambassador
The 2025 Vancouver Island Race Series schedule is set. Once again the series continues with eight road races scheduled over 16 weeks. All races happen on Sundays as usual.
The order of events is unchanged from 2024. Barring any weather-related schedule changes no races are held on holidays.
The series kicks off with the Harriers Pioneer 8K. The series is capped by the Bazan Bay 5K, in between are the Cobble Hill 10K, Bastion 12K (renamed from “Cedar 12”), Hatley Castle 8K, Westcoast Sooke 10K, Comox Valley RV Half Marathon, and McLean Mill 10K.
The Cobble Hill 10K will once act as the provincial 10K championships.
Race
Location
Date
Time
Kickoff
TBD
Friday, January 10
6:00 PM
Harriers Pioneer 8K
North Saanich Middle School , North Saanich, BC
Sunday, January 12
11:30 AM
Cobble Hill 10K
George Bonner Elementary, Cobble Hill, BC
Sunday, January 26
11:00 AM
Bastion 12K
TBD
Sunday, February 9
11:00 AM
Hatley Castle 8K
Royal Roads, Hatley Castle, Colwood, BC
Sunday, February 23
11:00 AM
Westcoast Sooke 10K
Edward Milne School, Sooke, BC
Sunday, March 9
11:00 AM
Comox Valley RV Half Marathon
Florence Filberg Centre, Courtenay, BC
Sunday, March 23
11:00 AM
McLean Mill 10K
McLean Mill Historic Site, Port Alberni, BC
Sunday, April 6
11:00 AM
Bazan Bay 5K
Mary Winspear Centre, Sidney, BC
Sunday, April 13
11:00 AM or 11:30 AM, TBD
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-07-19 19:32:342024-07-19 21:47:062025 Vancouver Island Race Series schedule is confirmed
The Vancouver Island Runners’ Association (VIRA) elected a new secretary and vice president on Saturday in Nanaimo at the 2024 annual general meeting (AGM).
Mariah Kelly
Mariah Kelly has taken the vacant vice-president’s position on the VIRA board. She was elected in absentia on Saturday.
Kelly was a Tokyo Olympic team member as an alternate in the 1500-metre event. The Niagara Falls, ON native, is a coach and is the head of The Track Club, technical director with the Royal Victoria Marathon and race director of the TC10K.
“I feel honoured and privileged to step into the role of vice president for the Vancouver Island Runners’ Association. Running has been transformative for me. shaping who I am today. The running community has enriched my soul and fuelled my dreams,” shared Kelly. “Vancouver Island will always hold a special place in my heart — it’s where my Olympic aspirations started to come to life. Even though I didn’t quite get there, the journey has been the ultimate gift. I have met countless incredible people and have had experiences beyond my expectations. Now my focus is giving back to the sport and community that has given so much to me.”
“Mariah has immersed herself deeply into the Vancouver Island athletics community as a runner, coach, race director and technical liaison. Her experience and enthusiasm will bring even more energy to an already vibrant VIRA board,” shared Christopher Kelsall, president, and general manager.
Kate Guy
Speedfarm athlete Kate Guy was elected as secretary of the VIRA board. The Toronto native moved to Greater Victoria in 2023 and has lived in France, Taiwan, the UK, Indonesia, and the US. She enjoys competitive racing, especially in marathons and has finished seven Ironman triathlons. Guy is an entrepreneur and event organizer.
“Kate brings to the association strong organizational skills that will complement the experienced VIRA team that has grown to near its maximum of 20 board members,” said Kelsall.
“I am thrilled to be part of VIRA’s board and look forward to continually improving the series for participants and helping foster and grow the relationships within the community. With my extensive event and marketing experience and knowledge as a runner, I hope to enhance the series and take it to the next level,” shared Guy.
“While we welcome Kate to the board, we would like to thank Chris Sullivan for his seven years of service to VIRA. Chris will stay on the board for one more year to support the transition of the new members as an at-large board member.”
Chris Callendar and Maurice Wilson
Added to the board is Chris Callendar from the Prairie Inn Harriers Running Club. He is an experienced runner, soccer player and is a father of two boys. Callendar is a full-stack developer, his technical skills will assist the marketing and results team. Chris is the primary person responsible for developing the website RaceStats.org.
Maurice Wilson, formerly with BC Athletics, was added as an advisor in the capacity of at-large board member. Wilson is a former competitive runner and knows the Canadian and international athletics community as well as anyone in Western Canada.
“On behalf of the entire board, I am pleased to say that we anticipate continued strong growth with VIRA and the Vancouver Island Race Series with this very experienced crew of board members,” added Kelsall. “This is likely the most talented team in VIRA’s 44-year history.”
Current board and executive
Race directors:
Brenda Niziol (Ceevacs Roadrunners, Cobble Hill 10K) Rob Kelly (Comox Valley Road Runners, Comox Valley Half Marathon) Sasha Visona (Ridgeview Health & Performance, McLean Mill 10K) Nick Walker (Frontrunners Athletic Club, Hatley Castle 8K) Cindy Todd (Frontrunners Athletic Club, Hatley Castle 8K) Jason Ball (Westcoast Running, Westcoast Sooke 10K) Trent Horwood (Bastion Run Club, Cedar 12K) Jeff Beddoes (Prairie Inn Harriers Running Club, Harriers Pioneer 8K) Rob Hare (Team West Coast Running and Triathlon Society, Bazan Bay 5K)
At-large:
Chris Sullivan (Team West Coast Running and Triathlon Society) Dr. Eric Ellis (Salt Spring Sneakers) Wayne Crowe (Comox Valley Road Runners) Gary Duncan (Prairie Inn Harriers Running Club) Maurice Wilson Chris Callendar (Prairie Inn Harriers Running Club)
Executive:
Treasurer: Kathleen Quast (Westcoast Running) Secretary: Kate Guy (Speedfarm) Vice-president: Mariah Kelly (The Track Club) President: Christopher Kelsall (Prairie Inn Harriers Running Club)
The Vancouver Island Runners’ Association owns the Vancouver Island Race Series. VIRA also supports running on Vancouver Island with marketing, best practices guidance athlete support and access to liability insurance for island member clubs in good standing.
The Vancouver Island Race Series is an eight-event series of races that take place from January to April over a 16-week span. The races take place in Courtenay, Port Alberni, Nanaimo, Cobble Hill, Sooke, Colwood, Sidney and North Saanich.
To find out more, visit the website: www.islandseries.org.
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-07-01 20:32:542024-07-01 22:23:11Vancouver Island Runners’ Association elects new VP and secretary, adds two members to the board
Coming out of the two most successful years in the 45-year history of the Vancouver Island Race Series, it is time for our VIRA annual general meeting (AGM).
Bob Reid, who helped to create the series and the Vancouver Island Runners’ Association (which owns the series and its races) has stepped down. On behalf of the board, volunteers, executive, and anyone who has crossed paths with Bob, we would like to say thank you for your many years of service to the association, the series and the many other contributions made to the Vancouver Island running community.
Chris Sullivan, a long-time Vancouver Island runner and long-time secretary with VIRA is now enjoying retirement and would like to spend more time with his family and enjoying running, in that order. Thank you to Chris for all of his contributions and indispensable assistance around meetings.
Therefore the association is seeking candidates for the positions of vice president and secretary.
Enquire about the two positions at the email address: info@islandseries.org.
The series is in good hands
The series is in good hands and is in a good position to venture into some changes. The series has had eight races over a 15-16-week span for most of the 45 years it has been in existence. But that has not always been the way.
Financially, each of the races has profited during the 2023 and 2024 seasons, after the uncertainty of the COVID pandemic and the fears around gathering that linger today. The growth is welcome.
While the series is careful about managing the brand, through traditional marketing, social media, and in-person relationships, it is incumbent on the organization to always take into account feedback from stakeholders.
Survey results
Stakeholders include sponsors, our local organizing clubs, season pass holders, and participants who take in one race at a time. From two annual post-series surveys, we have heard clearly that the community aspect of the races is important and must remain. We have also heard that while the faster runners have too many medals and ribbons in boxes in basements, many newer to competing, or those who don’t always finish in the top-10 or top-3, love the recognition.
The races are not cookie-cutter but offer varying experiences. Each course is different. Race events offer a menu special to them, unique awards and draw prizes. Announcers are individually selected by each race director. Each community is unique, from Sooke to Sidney and from Colwood to Courtenay. We will continue to keep our eyes on the many communities on Vancouver Island and opportunities to make changes.
Focussing on what we have, we need to make the post-race awards shorter. On the one hand, a long awards ceremony is what it is, long(ish). Runners socialize, people win draw prizes and are awarded medals and ribbons. The culture of racing continues. We accept that the primary way to shorten the post-race awards is to remove the awards altogether or most of them. We are not prepared to do that at this time.
Little things like moving the 10 winners away from the front to take photos to the side, while the next group comes up has improved some events. Pre-drawn prizes also take a few minutes off the schedule. Alternating age groups rather than calling young to old, or old to young, has improved some ceremonies.
But again, we need to accept that the post-race awards will not be short and we have to accept that some people need to leave. But we will continue to refine to improve the amount of time it takes to hand out awards, prizes and to thank sponsors, volunteers and all stakeholders.
Suggested change to the awards:
It has been suggested and is being considered to make the awards available at the time of the post-race ceremony only. The idea here is, if you have to leave, ask someone to pick it up for you. Otherwise, the award will be repurposed for another race and will not be available again.
Some races repurpose draw prizes as donations. So, rather than calling small awards with no recipient, it has been suggested to always pre-draw all prizes except for the big ones (ie., shoes). Donating, (as left over food is often done) is a nice gesture.
With the association and the series in terrific shape, we anticipate the biggest year in 2025. There is a running boom in place, again. While Vancouver Island has the most runners per capita in Canada and perhaps one of the most in the world per capita (there is no way of knowing), the race schedule is thick and heavy. We appreciate that you may want to race in other events.
Community road races are like the big professional road races: each race is measured and certified accurate by a World Athletics A measurer. The distances emulate the common lengths of well-known events. The series from time to time offer championships (and for all age groups, not just the elite). For example, the Cobble Hill 10K is the 2024 and 2025 provincial 10K championships. The Pioneer 8K has been the provincial 8K championships many times. More to come on this front.
Everyone is welcome. From the fastest to the slowest, from the youngest to the oldest, para, special and specially-abled. However, we are at the mercy of governing bodies such as municipal councils, local police service, the Ministry of Highways etc. In some cases, race events must be fully open to traffic by an agreed-upon time. While we accommodate all, for a few sometimes the finish is not the experience everyone else gets. You are still timed, have a sweep volunteer with you and access to medical, food, awards and draw prizes, hang in there.
During the post-race awards at the Bazan Bay 5K, VIRA offered season passes at the early-bird race including tax and with no admin. fee — how about that! Approximately 105 people took us up on the offer. The next opening of the season pass sales, will be the launch at the Royal Victoria Marathon Expo weekend.
We will have a little something-something added to the season pass launch in October, stay tuned.
Have a great summer of and fall of training, see you at the series launch in January at Frontrunners.
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-05-27 21:46:012024-05-27 22:16:40Annual General Meeting: VIRA seeks candidates for vice president and secretary
I brought home my best time ever for a 10km. Nothing about this article has to do with that. Just thought you should know. You should also know the McLean Mill 10K was the Kinder Surprise Egg of the series. Y’all, edge of my seat! In reference to my last post about rituals… there was no room for that. So, what do we do when a race goes nothing as planned?
Step 1: stay warmed up…
Step 2: just run.
It’s been said before, it’s not the destination, it’s the journey. While I can exaggerate the importance of keeping race day similar to training days, sometimes I don’t have control. It’s going to rain though the forecast said 0% chance of precipitation. It’s going to false start right when the preworkout kicks in. You might cross the finish line just to… cross another? With all that eclipse energy to share, I shouldn’t have been surprised that nothing was how I planned. A gentle reminder that we all came to simply… run.
Like every race in the series, you can’t help but get lost in the beauty of the course. There’s no hustle and bustle. I zig-zagged the back road forest which canopied the rainfall. That’s why I run. To be lost in amongst trees. I forgot for that moment the stress of this and that and just ran. Yes, race day should have a pressure to play your best. However, the heart in showing up is the love for the run. With the Vancouver Island Run Series, we escape into pockets of the island’s lushest country life. And the McLean Mill 10K was so. As rolling hills take you through the miles you can’t help but feel like a Mario cart driver in the jungle using all gears. The snowcap mountains in the background display you are in fact running at the most beautiful place in the world. And that final stretch UP humbles efforts of going for the fast finish.
After we cheer Dog Mountain Brewing beer we congratulate each other. Ribbons are handed out while we warm up to the most perfect chilli. A thought I had: I didn’t ask a single person their timing. No one asked mine. You know why? We were all there for the love of running. Our runner’s high didn’t leave space for competition (ok, a little). Rather everyone was smiling and joyously hollering and celebrating. This is the best part of this friendly island cup game. The camaraderie is a balance of chasing goals while catching up with pals. It’s about just running.
Katelyn Ayers has run for Canada at the World Cross Country Championships. Daniel Damian runs for the UVic Vikes. Both ran new personal best times over the 5K on Sunday, for the wins.
Roslyn Smith set a new Canadian record in the W75-79 category at Bazan, going sub-24.
The series was blessed with sunny skies, very light wind and mild temperatures, a perfect cap to the successful 2024 season.
https://www.islandseries.org/wp-content/uploads/2024/04/DSC_2240-scaled.jpg17082560Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-04-14 23:03:132024-04-14 23:03:16Katelyn Ayers and Daniel Damian win Bazan Bay 5K amongst the biggest crowd in nine years
Update: Season Pass Sale CLOSED. At the Bazan Bay 5K and season finale, the Vancouver Island Runners’ Association will make available a limited quantity of 2025 season passes at a one-time-only discount.
The season passes will be available for $150 all-inclusive. No admin fee will be charged and GST will be included (*season passes reduced by GST amount, total charge $150).
Also, available will be a select number of single race entries at $30 including GST and no admin fee will be charged.
Prepared to fill out a paper race registration form (not arduous), and pay by cash, credit card or e-transfer.
These race registrations — season passes and single race entries — are not refundable, transferrable from race to race or from runner to runner. They will not be available for re-sell to other runners.
Swag
Some remaining inventory of (mostly large) series-branded commemorative arm warmers and gloves will be available at a discount. $10 each, no refunds.
Marsquest Eyewear sunglasses will be available for purchase. Regularly priced at $48, plus GST, they will be available at $36 and three for $79.
Royal Victoria Marathon table
See race director Cathy Noel at the Bazan Bay 5K and season finale for discounts on swag from the various races from the Royal Victoria Marathon. Cash or credit card purchase available.
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-04-09 10:46:522024-04-15 13:08:272025 season passes on sale only in-person at Bazan Bay 5K Sunday, April 14
During the 1890s, Oscar Wilde wrote a frivolous comedic play about people putting on a fake persona to avoid social interactions. He titled it, The Importance of Being Earnest. The play is as important to the culture as anything Shakespeare wrote. Three Hollywood movies were titled The Importance of Being Earnest from 1952, 1992 and 2002. Why all the twos? Well, numbers are important, especially bib numbers in running.
The importance of being a bib wearer (this is serious bibness)
During any race, runners (and when we write runners, we mean runners and walkers) need to wear a race bib. In part, the purpose is so to identify the runner in photos or video, to record start and finish times and to record splits in between the start and finish (when in longer races).
For example, if you run a marathon, perhaps the timing company is taking split times at 10K, 21.1K and 32K.
Or a 10K is taking half splits at 5K. Sometimes there is a prim, like at the St. Patrick’s Day 5K in Vancouver. The first person who crosses the one-mile timing mat male or female, who also finishes the race top 10, wins money — a prim! The idea here is to avoid giving someone money who ran the final 3.4K in 20 minutes but ran 4:10 to the one-mile timing mat.
Also, for security, safety, and dispute resolution reasons.
There is a lot of stuff about wearing a bib. So, as you can see, runners do not wear a bib just to show that they are racing.
What about elite bibs?
There is yet another reason that runners need to wear a bib. Let’s say you are super fast. Let’s say that you are super fast and seeded in the top 10 males or top 10 females. Well, identifying who the runners are at the front is important for several reasons:
1. Breaking a record. For example, a provincial, national or world open or age-group or master or junior record. There is a ratification process that follows before a record is certified.
2. Qualifying for provincial, national, or international competition. Governing bodies need to make sure the athlete is the athlete, not an imposter. And just to simply identify them.
3. To help identify who finished ahead in a dead heat.
4. The announcer needs to be able to see the number so as to call out their names to the spectators, volunteers and media who are on site.
Where to wear your bib
Simple: Wear your bib so it is visible from the front. With three or four pins, affix the bib to the front of your shirt over your stomach, or chest.
Do not wear your bib on your back, side, hip, inside a jacket or in any way that it is not visible from the front. Also, if the chip is covered up, the runner will not get a time or could be disqualified.
Some races deem this so important, that they reserve the right to disqualify someone who does not wear the bib properly.
For the Vancouver Island Race Series season pass holders, do not throw your two bibs away. Also, do not wear both bibs at the same time. One bib should last the entire eight races; however, you are given a second one just in case you destroy the first one or something happens to it. For example, you are at a bonfire and marshmallow roast and you were still wearing your bib from the race earlier that day. So, you bend over the fire and were set alight by a rogue flame — don’t do that.
The benefit of having a season pass bib is that you no longer need to line up at each race to pick one up. This saves you time and saves you from arriving as early as you normally would. It saves the race from having to have as many volunteers as they had in the past. This is also good for the environment, with two bibs per person rather than 5 to 8.
If you are worried about being earnest at a race or not, you do not have to socialize. Furrow your brows, look down and angry and grit your teeth. No one will come near you.
Where does a bib come from?
2024 series ambassador Sander Nederveen getting the bib-wearing down exactly right.
Well, the race director or organizing committee member tasked with this job, seeks quotes from bib suppliers. There are many. Once the price, ETA, and quantities are agreed upon, the timing company needs to be informed. Also, marketing comes into play, here. Do we want colours? Sponsor branding for extra visibility? Size, seeded numbers and which type of fibre product? All these things come into play.
The timing company will take your list of runners and their:
Age DOB Gender And name and correlate with bibs.
Will coordinate all the registrants with the series of numbers that you have worked out with the bib company. What if we want personalized bibs? “Susan” or how about a specific number like “420” or a special personal number?
There is shipping. Where to? How much? How fast?
Once all the hundreds or thousands or tens of thousands of bibs have arrived and the long lists of runners are included, we need to find a way for each person to get the right bib number associated with the right person. This takes time, then volunteer coordination and events to be publicized to get people to show up (not at the last minute).
So, for the first race of the 2023 and 2024 Vancouver Island Race Series, we had a Friday night social event with beverages, food, draw prizes, and speeches. We had separate volunteer crews for season pass pickup as well as Pioneer 8K pickup.
That was Friday….
Saturday, we had race and season pass pick up at Frontrunners Shelbourne. We had the social at Frontrunners downtown.
So, the numbers, pins, and lists needed to safely go from back east, to the interior of BC, then to the Island and then to Frontrunners downtown. Then the packages needed to get to Frontrunners Shelbourne for the next morning. More volunteers, more sorting and wading through lists.
Then Sunday, all the numbers that are remaining, for Pioneer and season passes go to North Saanich Middle School for final race package pick up. After Pioneer, the remaining season pass bibs go to the next race, to join the next race’s volunteer crew for disbursement. When 541 finishers at Pioneer and then 596 finishers at Cobble Hill all crossed the line as planned — all but a small handful had issues.
Almost all issues were runner-caused.
But all is forgiven. The (Startline) timing company hits the ball out of the park solving the issues related to lost times, incorrect bibs, lost bibs, and incorrect numbers.
So, next time that you pick up a race bib, take care of it (them), do not trade it with a fellow runner, and do not throw it away in case you were not informed that the bib is for the whole season. (sometimes we err and you forgive, thank you).
Have at least three pins, if not four.
And do not panic. We are here to help. But the more results that are correct and without issue, the better off the universe will be.
Happy racing.
To vandalize a famous Wilde quote from the aforementioned play, “I have never met any really wicked person before. I feel rather frightened. I am so afraid he will look just like everyone else not wearing the right race bib.”
https://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpg00Christopher Kelsallhttps://www.islandseries.org/wp-content/uploads/2022/08/cropped-4-300x300.jpgChristopher Kelsall2024-01-29 16:19:392024-01-29 16:41:23The importance of the bib